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      PRAGMATIC MARKETING : the model and formula approach to marketing in Petaling Jaya


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      July 7, 2020

      Tuesday   9:00 AM (on various days)

      No. 98 Jalan 14/1 , Millanneum Square
      Petaling Jaya, Selangor

      Performers:
      • No Performers Listed
      EVENT DETAILS
      PRAGMATIC MARKETING : the model and formula approach to marketing

      PRAGMATIC MARKETING :  marketing strategies for profits A two day intensive workshop on pragmatic marketing solutions and practice. SEMINAR FEE :  RM1,000 only THE NEED FOR A MODEL IN MARKETING:  Formula in marketing Understand the environment Predict the industry Identify the opportunities Develop suitable products Promote the products to environment Putting the plans to work. Institute controls in action plans COURSE OBJECTIVE :  To develop executives and managers competent in marketing. Workshop Agenda  First day:  What are the marketing problems and issues and solutions Second Day:  Marketing predictions, strategies and controls Methodology Case study:  appreciation and solutions Calculation :  Size of business, product costs and profits Goal :  Maximizing return on sales / maximising return on capital Learning Objective Able to draw up the annual marketing plans Able to estimate the annual sales and profit margin Able to calculate the return on Capital  COURSE CONTENTS Industrial Performance gaps on marketing Problems and issues and soslutions Market positioning and segments The customers profile and marketing strategies The product and the market Market development and costs Product development and costs Learning from the competition Cost volume profit analysis Trading strategies - working capital Marketing Fixed capital and channels Estimating sales growth Improving Return on Sales and ROI calculation. On line marketing case discussion Excel templates and models Product costs and profit margin ; setting prices Strategic mapping and improvement KPIs Estimating profits at various marketing strategies Trading strategies : working capital Fixed Capital :  Warehouse, shops and transportation Marketing Capital Estimating sales growthrs Cash flows Return on capital Cost volume Profit Model Change in ROS ROC marketing CASE STUDY Marketing plans current market situation Opportunity and issue anaysis Objective : Market positioning Marketing strategy Action programs Financial projections Implementation controls  -- KPis mapping UNDERSTAND  The market competitors customers Products PREDICT The market Competitors Customers ProductS DEVELOP Product expectation investment organisational structure PROMOTE Products company prospects Partnership IDENTIFY OPPORTUNITIES Market diversification integrative SET OBJECTIVES DEVELOP STRATEGY FORMULA PLANS CONTROLS

      Categories: Business & Networking

      This event repeats on various days: Sep 1

      Event details may change at any time, always check with the event organizer when planning to attend this event or purchase tickets.

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